ASOS Singapore is an online shopping based company headquartered in Camden, London. With their central distribution centre in Yorkshire, UK, in which the products are shipped to customers to almost every other country in the world. 2012 was the year that ASOS opened up offices in New York and Sydney and in 2013, offices was opened in Berlin and Shanghai. ASOS is a unique online fashion destination in which it is visited by millions of twenty year old shoppers and fashion lowers around the world daily. They have their own label and other brands and with their Marketplace channel, it allows outside boutiques the ability to sell new & pre-loved clothing through the channel. Other than that, ASOS also has a Fashion Finder section so that customers can create and share their own ideas as well as inspirations about outfits, trends and how to improve and create their own personal style. ASOS has been in Singapore since 2012. After launching, ASOS Singapore, it had become one of the top online-shopping destinations for fashion. This is because the company’s goals, visions and target market are very well aligned with their customers in Singapore. Singapore is known as a vibrant, face-paced, modern city with the youths having a very high influence over there. Because the young Singaporeans are so fashion conscious, they want to find different types of style and products which are not usually offered there, and that is why they turn to ASOS to find their own personal style, clothing options in which it can only be found there.
Most of ASOS’s customers are that of people from the twenty year old range whom are highly fashion conscious. For them, clothing is not just something to cover up with, it’s more of a form of expression, where their style somehow helps them to express who they are, show their personality as well as to help assert their sense of individuality, something which is very common among the 20 year old age group, where they are still unsure of who they are, and fashion is just way for them to figure it out. Trendsetters or followers, fashion is something which they feel very passionate about. The fact that these 20 – something year olds lead digital live, means that they have immediate access to information, communicate frequently with their friends and family and these means that they basically broadcast their lives through social media platforms, this shows the level and type of communication and interaction in which they have been growing up in. It can be said that fashion matters highly to them. This is because about 69% of people under 25 believe that how they look is very important to them. Also, about three quarters of all young women surveyed said that they enjoy shopping for clothes. This is due to the fact that fashion can be taken into account as a form of entertainment and a way of life. These consumers don’t only shop online. They would generally follow and try to replicate looks which they have seen from the internet or seen their favourite celebrities in certain looks and are inspired by it. After selecting an outfit which they are very proud off, they would generally show the world what they are wearing through social media. This is when hashtags become very significant, as they will use hashtags like #ootd (outfit of the day), #ootn (outfit of the night) as well as using hashtags about the brand of clothes they are using, the type of style and so much more, so that people all around the world can see what they are using, which is one of the main reasons why they dress up so well anyways, which is to show people all around the world, and not just the people who see them in person. These type of consumers are also the type of people who fall in to the ‘bargain hunter’ category. This means that they are very savvy in trying to find great deals, promotions and discounts. This is one of the many reasons why ASOS is so popular with them. With the frequent ASOS voucher codes, discounts promotions, and ASOS coupon code, it is a major plus point for these group of consumers. ASOS and ASOS Singapore, definitely provides many codes, as you can easily do a Google search and type out things such as; ASOS promo code, ASOS discount code, ASOS coupon code or ASOS voucher and see for yourself what types of offerings, promotions and savings in which you can benefit on. This is something which the younger generation will be very appreciative about, and will increase their customer loyalty, so to speak. These 20+ year olds mostly shop online, because it is relatively faster and easier for them to do so. They do not have to take a bus or train or drive to the nearest shopping mall, and walk around until they find something worth buying, losing about 4-6 hours in the process. They are also more enthusiastic about online shopping due to the fact that they are likely to shop and respond appropriately to the discounts and is also one way how they act during a financial strain.
ASOS prides themselves in able to delivery to over 240+ countries and ASOS Singapore is definitely included in this roster. It has a standard delivery of within 14 days during working hours and provides free shipping for all orders above SGD$50.00, if not, then it’ll cost a mere SGD$7.50. If however you wish to enquire about their express delivery times during working hours, then you just have to wait within 2 days for the product to reach, and will incur the cost of shipping using express delivery of SGD$45.00, which is rather expensive but that’s the price you have to pay if you really want your item immediately ! To find out more about their delivery terms & conditions, you can do a quick Google search and type in something ASOS free shipping Singapore, or ASOS Singapore delivery or anything else similar.
In terms of customer service, ASOS has around 200 staff in their Customer Care centre in the UK. This is because they have the mission to give customers, the best experience possible experience of using ASOS, no-matter where they are. They are available to their customers 24 hours a day, seven days a week and are available every day of the year. They are able to commute to their customers in 5 different languages, and since you’re at Singapore, then it’ll be no problem communicating in English, and can be reached through various platforms, such as e-mail, FaceBook, Twitter, Instagram, Google+ and YouTube. ASOS considers themselves to be extremely customer orientated, as most of their decisions are based on the reviews and comments of their existing customers, and they are developing a sort of personalised technology system which will enable them to log the experiences which the customers are going through by using ASOS.
Due to the fact that ASOS Singapore is a very close merchant of ours, we will always provide you with the best and most exclusive deals that ASOS Singapore releases, all so that you are able to shop to your heart’s content and save on your purchases. Just be reminded that you should check out ShopCoupons.sg daily for the best possible discount codes which is out there. Therefore, whenever you wish to do some retail therapy and find out your own style by shopping; make sure to drop by ASOS Singapore to check on the most elusive bargains which just can’t be missed !
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